Northouse, Follett, and Burns all discuss common purpose as a key element to leadership. Common purpose may be relatively easy to find in an organization that already assumes a given purpose, but proves more elusive when engaging a social context. For instance designing a more fuel efficient car may be somewhat more straight-forward than repairing the U.S. Economy.
Barack Obama and Mitt Romney have both chosen the middle class as a battlefield for their campaigns. Take a look at their ads below and comment on both candidates’ assumptions about what our common purpose as a nation might be.
This is not intended to be a “shout out” session for either candidate, but rather a critique or examination of both. Comments should be made on this post (not on the video posts).